“The Scottsboro Boys”: A Story to Tell

This is hands down the best TV commercial for a Broadway show I’ve seen in quite a while. One of the topics Stage Rush’s Jesse North and I discussed after the first preview of The Scottsboro Boys (but not on-air) was the show’s marketability. With a tough storyline, hard-hitting concept and all around edginess, this isn’t your ordinary, everyday family/theme park musical. The show’s team has done exemplary work on this 30 second spot. Needless to say, one look at this commercial and I want to see it again. Also, the original off-Broadway cast recording was released by Jay Records this week and is a must-have.


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