The team behind the upcoming 50th anniversary revival of How to Succeed in Business without Really Trying has just unveiled the show’s first TV commercial. The production will star Daniel Radcliffe of Harry Potter fame and John Larroquette, who’s been making me laugh since his four-time Emmy winning turn on Night Court. Further casting has yet to be announced.
I have to admit it, I just love this show. Period. It’s got a funny libretto; an incisive, episodic satire of mid 20th century big business. Frank Loesser’s score is a delight (his lyrics are especially sharp). I keep both Broadway cast albums on my ipod at all times. The original production was a huge success, running 1417 performances and winning the Best Musical Tony and the Pulitzer Prize for Drama, ever rare for a musical. The show was directed by co-librettist Abe Burrows and choreographed by Bob Fosse. Robert Morse, headlining as window-washer turned executive J. Pierrepont Finch, won a Tony and later recreated his role in the enjoyable if less edgy 1967 film adaptation. Charles Nelson Reilly also went home with a Tony as Finch’s nemesis Bud Frump. Rudy Vallee was the boss, Ruth Kobart his stern yet operatic secretary. The 1995 revival starred Matthew Broderick, who also won a Tony, and Megan Mullaly, running 548 performances with voice over narration by Walter Cronkite. Both productions played at the Richard Rodgers (née 46th Street) Theatre.
A few years back, another revival happening within this relatively short time period might have seemed unthinkable, but 15 years seems like eons when compared with Gypsy, La Cage Aux Folles and Ragtime. I’m really hoping the show does exceedingly well, but I do wonder if the recent revival of Promises Promises might have a curbing effect on How to Succeed. Both shows, while vastly different in tone and style, have a many parallels about 1960s corporate ambition and gender roles in the workplace. There’s no question in my mind that H2$ is a far superior show, a tongue-in-cheek satire whose book remains quite funny. Promises, Promises doesn’t have as strong a score, in spite of its Bacharach-David hits and Neil Simon’s book has been much criticized this time around.
I compare the two shows for two reasons. First, they are landing on Broadway within a year of each other. Second, both productions share similar producers and more importantly, the same director/choreographer. Comparisons will be inevitable, especially since Promises, Promises was moved from its specific setting of 1968 into 1962, which puts it within the era of How to Succeed, in terms of visual look and period context. The critical reception of Promises was about as exciting as a root canal. While negative reviews haven’t curbed the box appeal (thanks to stars Sean Hayes and Kristin Chenoweth), it does make me a little nervous what will happen with H2$. (Word of advice to Ashford – trust the material, don’t interpolate and remain true to the show’s time period. It isn’t broke. Don’t fix it).
Radcliffe may be a little younger than the usual Finch, but I think he and Larroquette are excellent choices for their respective parts. I’ve enjoyed seeing and hearing Radcliffe talk about the desire to theatre, as well as his enthusiasm at seeing the revival of Sunday in the Park with George. It seems that unlike most child stars, he’s quite intelligent, well spoken and interested in challenging himself and seems en route to a long career on both stage and screen.
The show starts previews on February 27 at the Al Hirschfeld Theatre. Opening night is set for March 27.